EA It's not necessarily big news when an athlete lands a big endorsement deal, like LeBron James signing on with Nike, or Tom Brady shilling for Ashton Martin. But Coke inking a big deal with soccer star Alex Hunter may raise eyebrows in the ad industry. That's because Hunterisn't a real person.Hunter was introduced last year as the lead virtual character in Electronic Art's soccer game FIFA 17.With the release of the latest of the mega hit on Sept. 29, Hunter has inked a sponsorship deal with C...
EA It's not necessarily big news when an athlete lands a big endorsement deal, like LeBron James signing on with Nike, or Tom Brady shilling for Ashton Martin. But Coke inking a big deal with soccer star Alex Hunter may raise eyebrows in the ad industry. That's because Hunterisn't a real person.Hunter was introduced last year as the lead virtual character in Electronic Art's soccer game FIFA 17.With the release of the latest of the mega hit on Sept. 29, Hunter has inked a sponsorship deal with C...
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